Bass diffusion based models: The Bass Model of Diffusion has been widely used to successfully predict the growth rate of numerous new technologies/drugs. LSD has unparalleled experience in combining Bass's algorithm with primary or secondary market research data to forecast demand for new compounds.

The Bass model assumes that there are three stages in the life cycle of a product:

• Initial slow growth as the product is first adopted by innovators
  
  
• Rapid growth as the product is accepted by the majority of consumers
  
  
• Eventual saturation

Innovators have great importance in the early stages of new product adoption. Innovators decide to adopt an innovation independently of others, and will spread the idea to ultimate users or adopters. Innovating firms therefore need to understand the characteristics (e.g., attitudes, behaviour, lifestyles, media usage, and demographics) of likely innovators & early adopters, and direct communications specifically to them.