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Secondary/desk based research
In many projects secondary research is undertaken using a variety of sources from the public domain, syndicated reports, publications, analysts' reports, company websites, internet, on-line databases, specialist libraries, etc. The purpose of this step is to:
- refine our understanding of the current market situation and dynamics
- provide a vision of the direction in which the market is evolving
- research epidemiology and trends
- note current treatment practices/guidelines
- reveal current and future competition
- identify price benchmarks
- determine a target price
- carry out environmental analysis
- produce meta analysis of scientific literature
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