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Types of research (Quantitative)
- Customer Satisfaction Research
- Our customer satisfaction programme is designed to help you win and maintain customers for life. After all, customer satisfaction makes a big difference in determining if a customer will return and buy more prescriptions as well as tell other doctors about their experiences.
- Market gap analysis
- This analytical technique identifies significant differences between what physicians would find attractive in a product or in a particular disease category versus their perception of current products.
- Market segmentation
- Effective segmentation can indicate gaps in the market and provides insight into the requirements of different types of users, enabling potential product offerings to be carefully situated to meet those needs.
- However, there are a number of criteria that a segmentation exercise must meet:
- Is the segment viable? Can we make a profit from it?
- Is the segment accessible? How easy is it for us to get into the segment?
- Is the segment measurable? Can we obtain realistic data to consider its potential?
- There are many ways that a segment can be considered. For example, the auto market could be segmented by driver age, engine size, model type, cost, and so on. Thus, the more general bases include segmenting by:
- geography - such as where in the world was the product bought
- psychographics - such as lifestyle or beliefs
- socio-cultural factors - such as class
- demography - such as age, sex, and so on
- speciality - such as primary care physicians versus hospital-based specialists
- patients needs - responders to particular therapy versus non- responders
- patients' behaviour - good compliers of therapy versus non compliers
- Pricing Research
- Product Research
- Through extensive market and customer research initiatives, we can make you aware of things about your customers you never knew. Here are some examples of things that we find out:
- What your customers think of your product or services.
- How loyal your customers are to your brand.
- How your product measures up to your competition.
- If you have brand recognition with your customers.
- If your customers feel they need your services.
- Our expertise is in qualitative marketing research and consulting.
- We examine your customer base using focus groups, consumer surveys, and internet on-line studies. In this way we can find out exactly what your customers think of your products and services.
- Product tracking
- Sales Analysis
- Segment sizes and profiles
- Target product profiles
- Specific testing can cover approximately 5-7 profiles (with rotations across the sample if necessary) in a one hour interview. Here, respondents would evaluate profiles and indicate levels of interest, likely prescription levels, and therapies replaced.
- Treatment algorithms
- Unmet analysis
- Uptake of a new product
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