Quantitative techniques are deeply rooted in statistical analysis and modern data-mining techniques using neural net and genetic algorithms.The application of Quantitative techniques in pharmaceutical market research depends on the development stage of a compound and the marketing objectives.

• Brand positioning
  
  
• Competitive brand mapping
  
  
• Brand price trade-off (BPTO)
  
  
• Cluster analysis
  
  
• Conjoint analysis
  
  
• Factor analysis
  
  
• Data mining
  
  
• Hierarchical Bayes
  
  
• Gabor Granger
  
  
• Segmentation techniques
  
  
• Bi-variate analysis
  
  
• Mapping
  
  
• Models
  
  
• Van Westendorp