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Data capture (Qualitative)
- In-depth or Face-to-face. When it is important to explore a subject in detail or probe for latent attitudes and feelings, the in-depth interview may be the appropriate technique to use. In-depth interviews are usually conducted in person, although telephone interviewing might be appropriate depending on the need of the research.
- Focus groups. When it is important to generate new ideas and explore creativity, the focus group may be the appropriate technique to use.
- Focus group discussions or group in-depth interviews are among the most widely used research tools. A focus group takes advantage of the interaction among a small group of people. Participants will respond to and build on what others in the group have said. It is believed that this synergistic approach generates more insightful information and encourages discussion participants to give more candid answers. Focus groups are further characterised by the presence of a moderator and the use of a discussion guide. The moderator should stimulate discussion among group members rather than interview individual members; that is to say that every participant should be encouraged to express his/her views on each topic as well as respond to the views expressed by the other participants.
- Mini-Groups, Triads and Duos. Depending on the specific needs of project mini-groups of 4 to 6 respondents, it might be appropriate to use triad or duos.
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